The Tricks of the Trade is a high-impact, on-demand webinar designed for veterinarians and practice owners who want to increase the value of their business and plan for a profitable future. Led by industry experts Rebecca Robinson Davis, MCBI, CEPA, and Jordan Kay, this session walks you through the key drivers of practice value, what buyers are really looking for, and how small changes today can yield significant results down the line.

Topics covered include:

• How to identify and improve the most valuable aspects of your practice

• Financial and operational metrics that influence sales price

• Common mistakes that lower practice value—and how to avoid them

• Tips for planning an exit strategy, whether you're selling in one year or ten

• Real-world examples and insights from both brokerage and financing perspectives

This session is ideal for practice owners exploring succession, veterinarians planning for partnership or retirement, and anyone interested in maximizing long-term value. Whether you're years from a sale or ready to list, you’ll leave with actionable steps to help you build smarter and exit stronger.

CE Credit Available:
Participants who complete the session will receive a certificate for 1 hour of continuing education.